5 Ways to Market Your E-Commerce Website on a Budget
You’re just starting up your own ecommerce business but you’re struggling to grow your client base. In such a digitized market, it can be hard to make a new company stand out from the pack without some serious marketing money. But for those business owners who are operating on a tight budget, there are a number of tools available to help market and grow your business. Below are five effective ways to market your ecommerce business on a budget.
By now, having a social media presence for your business is a near necessity. From Facebook to Twitter to Pinterest to Tumblr, having a social media presence broadens your visibility, allows you speak directly with customers all the while showing that you are a modern, web-savvy business. With a solid social media presence, you can easily share information about your company to loyal clients who can then easily pass along that information to their friends. With so many people checking their Facebook and Twitter every day, it can be an easy and inexpensive to grow your website’s reach.
Creating a blog for your business can also be an inexpensive way to communicate with customers and market your company. Blogging allows you to provide an in-depth look at your products and services while also giving you business a unique, personal voice. Moreover, many blogging websites are inexpensive or completely free to maintain, meaning all you have to invest is your time.
SEO or Search Engine Optimization is an important process by which you can increase the visibility of your e-commerce business. SEO helps you reorganize and reword your website by threading it with powerful keywords and links to help draw in more clicks from search engines like Google. Your business may sell a similar product as a competitor, but if your website is better optimized, your website may show up higher on a Google search, meaning more visitors to your website. While SEO may cost more than some other options, it can have an immediate and profound impact on the web traffic to your business.
A classic, inexpensive online marketing tool is the email blast. Once you get potential customers to sign up for your email list, you can regularly send out newsletters, deals or product information to this large group of people. Not only can emails cost very little to put together, they can act as a constant reminder to your customers to come back to your business.
A final way to market your business is actually to pull back on your marketing budget and invest more heavily into superb customer service. While you may lose some visibility, if your customer service is accessible and of the highest-quality, satisfied customers will refer your business to their friends. Word of mouth can be one of the most powerful and inexpensive forms of positive marketing. By improving your company’s image and customer relations, you can build a loyal and outspoken fan base.
Learning to effectively market ecommerce business can be challenging but it is not impossible. Consider some of these less expensive alternatives to help grow your company. And for professional marketing assistance, be sure to contact ECommerce Partners to help optimize your business for the digital world.